MobileMonday 1st Event on VAS’o'Mania

Mobile Monday, an international forum for developers of mobile Value Added Services and mobile technology professionals, today organized a 1-day conference VAS’o’Mania: realizing the VAS opportunity, in association with Bharti Airtel Ltd and LNCT Group of Colleges. VAS’o’Mania also marked the launch of the Indore Chapter of Mobile Monday.

Value Added Services have gained a huge significance in the global mobile telephone industry in the recent past. With newer Value Added Services getting introduced in the mobile market every day, the normal mobile phones have got converted into Smart Phones making lives of millions of users more and more convenient. On the occasion of the recently observed World Telecom Day, the emergence of Value Added Services was a highly talked about at the global level.

With VAS’o’Mania, a successful attempt was made to make the students learn about the life cycle of a Value Added Services, to motivate and inspire the professional developers of Value Added Services working in Indore and surrounding areas and to promote the consumption of Value Added Services in Madhya Pradesh.

The conference was inaugurated at LNCT Auditorium by Mr. Suprabhat Chouksey, Managing Director, LNCT Group, Mr. Rajnish Kaul, Chief Operating Officer, Mobile Services, Madhya Pradesh and Chhattisgarh, Bharti Airtel Ltd and Mr. Nilesh Maheshwari, Founder, Mobile Monday Indore and Chief Executive Officer, eMorphis Technologies, Indore.

The students and the mobile professionals, attending the sessions in large numbers, learnt the nuances of Value Added Services by witnessing the presentations by renowned speakers from the mobile Value Added Services and information technology sector. The conference opened with the presentation by Nilesh Maheshwari, CEO, eMorphis (http://www.emorphis.com ) . He shared information about the latest Value Added Services and applications and the new technologies and operating systems, while talking about the future of Value Added Services. Mr. Priyam Bose, Manager – Developer Relations, Forum Nokia, Nokia India gave the mobile manufacturers’ perspective on Value Added Services, the latest operating technologies and the Indian mobile applications market. He also explained the meaning of a smart phone. Mr. Vijay Jain, CEO, Astute Technologies shared his views on the ideation of Value Added Services, programming and testing of Value Added Services products. Venkatesh Vijayraghavan, Head – Sales and Marketing,

Mobile Services, Madhya Pradesh and Chhattisgarh, Bharti Airtel Ltd. spoke about the identification of a new Value Added Services, its life cycle and the latest trends in consumption of Value Added Services across the world, country and the state. The conference ended with session by Mr. Prem Rathi, Director – Busness Development, Value Added Services, Impetus Technologies, who spoke about the consumers’ perspective on Value Added Services. He also summarized the learning from the entire conference recounting the sessions by all the speakers.

Mr. Suprabhat Chouksey, MD, LNCT Group said, “On behalf of the LNCT Group, I thank Mobile Monday and Bharti Airtel for organizing VAS’o’Mania at LNCT. This is indeed a first-of-its-kind conference in Indore giving exposure to global information to our students.”

Mr. Rajnish Kaul, Chief Operating Officer, Mobile Services, Madhya Pradesh and Chhattisgarh, Bharti Airtel Ltd said, “The customers’ desires of making the most of their mobile phones have been and will remain the prominent growth driver behind the emergence of Value Added Services. High quality GPRS connectivity has been another reason for growth of Value Added Services business. Airtel has been the front runner in providing unique and innovative value added services in the Indian market.”

Mr. Nilesh Maheshwari, Founder, Mobile Monday Indore said, “Indore boasts of a huge number of developers of Value Added Services and mobile technology professionals. We are delighted to launch the Indore Chapter of Mobile Monday, which will create a unique knowledge sharing forum for them as well as the student community.”

…….MobileMonday – Indore Presents VAS’o'Mania………

Mark your calendars for a day long event on 19th May 2011, 11:30 AM…See Agenda Below

To connect with the VAS community in the region.

To make the masses aware of the life cycle of a VAS product.

To promote the consumption of VAS.

Venue: LNCT Auditorium , Near Aurobindo Hospital, Sanwer Road, Indore

Registrations open at http://momoindore.eventbrite.com/

Event Sponsors:

      

TIME	DURATION	SPEAKER	SESSION OBJECTIVE
1145 to 1215	30 Mins	Nilesh Maheshwari, CEO, eMorphis Technologies	To bring the audience to a common platform with an overview on the subject
1215 to 1300	45 Mins	Priyam Bose, Developer Relations Manager, Forum Nokia, India	To give the hardware community’s perspective on VAS and Apps
1300 to 1345	45 Mins	LUNCH BREAK	Sponsored by LNCT Group
1345 to 1430	45 Mins	Jay Jain, CEO, Astute Systems Technology	To share the developers’ story on VAS development
1430 to 1515	45 Mins	Venkatesh Vijayraghavan, Head – Sales and Marketing, MPCG, Bharti Airtel Ltd.	Providing the mobile service provider’s perspective on the VAS
1515 to 1600	45 Mins	Mr. Prem Rathi, Director – Business Development, Value Added Services, Impetus Technologies.	Providing a user’s perspective and summarizing the day

MobileMonday Indore Chapter Launched

In order to make Indore get the global mobile advancements advantage locally, MobileMonday, Finland and eMorphis, Indore have recently signed an agreement for the MobileMonday Indore chapter at Mobile World Congress, Barcelona, Spain.

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MobileMonday (MoMo) is an open community platform of mobile industry visionaries, developers and influential individuals fostering brand neutral cooperation and cross-border P2P business opportunities through live networking events to demo products, share ideas and discuss trends from both local and global markets.

MobileMonday celebrates 11 years of collaboration, community, and innovation with the new chapter launch in Indore, India. With Indore becoming its 115th chapter, MobileMonday is now active in all continents. Indore mobile community will join the worldwide group of mobile movers and shakers under the direction of Nilesh Maheshwari, Founder & CEO of eMorphis Software Technology Solutions, an outsourced software development company focused on end to end mobile software solutions design and development. eMorphis is also focused on strategic consulting and corporate training on higher end technologies. It is a global specialist, providing software product/application engineering services to Independent Software Vendors (ISVs), software enabled businesses and companies that work on embedded software. Their focus area is enterprise mobility, core server engineering and Machine2Machine systems development.

The Indian telecom sector is opening up with new possibilities and opportunities. India has shown a massive growth rate in telecom sector by crossing 750 million mark of wireless subscriber, which has made India a very hot market for mobile value added services and mobile application development. India is one of the key players in developing mobile echo system and mobile application development for product companies all across the world. Indore has joined the flow of development with eMorphis doing a tie-up with MobileMonday to make the city mark milestones in the Mobile industry. For the same, the two have recently signed an agreement at the Mobile World Congress (MWC), Barcelona, Spain.

“India is a huge mobile market with plenty of innovation and potential that rest of the world should be aware of. We hope that with the MobileMonday partnership, Indore and overall Indian businesses can benefit from our global network as well create a vibrant ecosystem locally,” said Jari Tammisto, CEO of MobileMonday Global.

“Indore is emerging as an educational hub and is now luring many MNCs to setup their software development centers here. Our goal for MobileMonday Indore is to connect the global mobile community with the local businesses, software developer community and educational institutes to help them keep pace with global advancements and continue their innovative work by creating an interactive network for finding partners, investors and clients. We want to see MobileMonday Indore as a key influencer for the mobile industry in the Central India,” commented Nilesh Maheshwari, founder of Mobile Monday Indore India chapter.