MobileMonday 1st Event on VAS’o’Mania

Mobile Monday, an international forum for developers of mobile Value Added Services and mobile technology professionals, today organized a 1-day conference VAS’o’Mania: realizing the VAS opportunity, in association with Bharti Airtel Ltd and LNCT Group of Colleges. VAS’o’Mania also marked the launch of the Indore Chapter of Mobile Monday.

Value Added Services have gained a huge significance in the global mobile telephone industry in the recent past. With newer Value Added Services getting introduced in the mobile market every day, the normal mobile phones have got converted into Smart Phones making lives of millions of users more and more convenient. On the occasion of the recently observed World Telecom Day, the emergence of Value Added Services was a highly talked about at the global level.

With VAS’o’Mania, a successful attempt was made to make the students learn about the life cycle of a Value Added Services, to motivate and inspire the professional developers of Value Added Services working in Indore and surrounding areas and to promote the consumption of Value Added Services in Madhya Pradesh.

The conference was inaugurated at LNCT Auditorium by Mr. Suprabhat Chouksey, Managing Director, LNCT Group, Mr. Rajnish Kaul, Chief Operating Officer, Mobile Services, Madhya Pradesh and Chhattisgarh, Bharti Airtel Ltd and Mr. Nilesh Maheshwari, Founder, Mobile Monday Indore and Chief Executive Officer, eMorphis Technologies, Indore.

The students and the mobile professionals, attending the sessions in large numbers, learnt the nuances of Value Added Services by witnessing the presentations by renowned speakers from the mobile Value Added Services and information technology sector. The conference opened with the presentation by Nilesh Maheshwari, CEO, eMorphis (http://www.emorphis.com ) . He shared information about the latest Value Added Services and applications and the new technologies and operating systems, while talking about the future of Value Added Services. Mr. Priyam Bose, Manager – Developer Relations, Forum Nokia, Nokia India gave the mobile manufacturers’ perspective on Value Added Services, the latest operating technologies and the Indian mobile applications market. He also explained the meaning of a smart phone. Mr. Vijay Jain, CEO, Astute Technologies shared his views on the ideation of Value Added Services, programming and testing of Value Added Services products. Venkatesh Vijayraghavan, Head – Sales and Marketing,

Mobile Services, Madhya Pradesh and Chhattisgarh, Bharti Airtel Ltd. spoke about the identification of a new Value Added Services, its life cycle and the latest trends in consumption of Value Added Services across the world, country and the state. The conference ended with session by Mr. Prem Rathi, Director – Busness Development, Value Added Services, Impetus Technologies, who spoke about the consumers’ perspective on Value Added Services. He also summarized the learning from the entire conference recounting the sessions by all the speakers.

Mr. Suprabhat Chouksey, MD, LNCT Group said, “On behalf of the LNCT Group, I thank Mobile Monday and Bharti Airtel for organizing VAS’o’Mania at LNCT. This is indeed a first-of-its-kind conference in Indore giving exposure to global information to our students.”

Mr. Rajnish Kaul, Chief Operating Officer, Mobile Services, Madhya Pradesh and Chhattisgarh, Bharti Airtel Ltd said, “The customers’ desires of making the most of their mobile phones have been and will remain the prominent growth driver behind the emergence of Value Added Services. High quality GPRS connectivity has been another reason for growth of Value Added Services business. Airtel has been the front runner in providing unique and innovative value added services in the Indian market.”

Mr. Nilesh Maheshwari, Founder, Mobile Monday Indore said, “Indore boasts of a huge number of developers of Value Added Services and mobile technology professionals. We are delighted to launch the Indore Chapter of Mobile Monday, which will create a unique knowledge sharing forum for them as well as the student community.”

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